Year PROJECT DURATION DISCIPLINES INVOLVED
2026 April 9th - April 23rd Experiential Design
PROJECT
OBJECTIVES
An intern project design brief was given by MKG: A pop-up collaboration between Bratz, an edgy doll brand, and Formula 1, a world-class racing competition.
In a 30' x 30' space, we have to create a build that satisfies the balance between Bratz and F1: an edgy, punk-like Y2K feminine aesthetics combined with the sleek and modern industrial nature of Formula 1 vehicles.
This is a collaboration project of Duy Nguyen (3D), Rory Walsh (3D), Caitlin Berendt (2D), and Laura Masur (2D).
Preliminary Sketches
My initial direction was to create a blocky, minimal form design to combine with dynamic sci-fi graphics. That is, I planned to use only primitive forms to create an interesting composition.
MORE REFINEMENTS
As I found the general design that I liked, I then proceed to refine it more by considering different factors, such as the disposal box, the control panels, and the seat as a variant to the standing design.
At one point, I was dissatisfied with the blocky design. So I decided to push the design as dramatically as I could.
3d BLOCKOUT & ITERATIONS
I created a 3D version of the final sketch, with corrections on some surfaces. Then, I did various iterations to find out the best design and proportions.
FINAL
RENDERS
Final renders with multiple views and close-ups
